More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Name: Simon Mainwaring
Topic: Work
About: NA
Other topics from this author: age business change education environmental experience family food future government health history hope leadership morning nature positive power respect society success technology trust work
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