Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Name: Simon Mainwaring
Topic: Education
About: NA
Other topics from this author: age business change education environmental experience family food future government health history hope leadership morning nature positive power respect society success technology trust work
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