In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
Name: Simon Mainwaring
Topic: Future
About: NA
Other topics from this author: age business change education environmental experience family food future government health history hope leadership morning nature positive power respect society success technology trust work
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