Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Name: Simon Mainwaring
Topic: Business
About: NA
Other topics from this author: age business change education environmental experience family food future government health history hope leadership morning nature positive power respect society success technology trust work
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