Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Name: Simon Mainwaring
Topic: Change
About: NA
Other topics from this author: age business change education environmental experience family food future government health history hope leadership morning nature positive power respect society success technology trust work
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