People who supported Obama felt like they formed a relationship, that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand, whether it's by tweeting or email, moments after an event, sometimes during an event. It makes people relate to him.

James Spader

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Name: James Spader

Topic: Relationship

About: NA

Other topics from this author: learning relationship science travel


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